Employers using social media platforms to advertise jobs and recruit potential employees is nothing new. Some did run into trouble tailoring their job ads to certain audiences (by age, gender, location, etc.), but most of those fields have been eliminated. Now, some employers are shifting their recruiting efforts to TikTok, a wildly popular video-sharing social networking service.
Last month, the company even launched its own pilot program with its own website that allowed people to apply for jobs through the app, which offered resources, tips and how to make a good pitch. Meanwhile, many employers, facing significant worker shortages, are using the app to reach out to potential workers.
By virtue of the fact that it is a video-based provider, it does leave prospective employees vulnerable to looks-based discrimination, sometimes referred to as appearance discrimination or lookism.
Of course, one’s appearance is not an indication of their work ethic or character. That said, society often puts a significant value on one’s appearance. Certainly, that’s not fair, but is it illegal? Appearance discrimination isn’t a category that is technically recognized as being protected by employment laws in California, but it could be actionable when the employer’s conduct amounts to gender discrimination, age discrimination, racial discrimination or disability discrimination. Continue Reading ›