Orange County Employment Lawyers Blog
Facebook recently vowed to rewrite its systems to ensure that employment discrimination wasn’t baked into its advertising platform, excluding workers on the basis of federally-protected classes like race, gender, age, religion and nationality. But there is evidence to suggest that whatever the company’s efforts, the type of discrimination that’s been occurring will continue.
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A recent study published by computer science experts at the University of Southern California, Northeastern University and a non-profit think-tank called Upturn analyzed the algorithms responsible for ascertaining which users see which ads. In other words, where previous criticism of the social media giant largely focused on its targeting (the audience ad buyers sought to reach), these researchers looked at the algorithms responsible for advertisement delivery (who those ads were ultimately going to reach).